In today's highly competitive marketplace, it can be a tough task to make a sale. Consumers nowadays are being smart. They are shopping for the best bargains and they all seem to want more than what they paid for. Every industry, both online or offline, needs a cutting-edge cost-effective powerful marketing tool that appeals to every kind of consumer.
powerful methods of attracting business, retaining
profitable clientele, increasing profits, enhancing
product awareness and improving employee
productivity. Businesses who have used vacation
incentives in their marketing and promotions have
seen at least 30% increase in their sales!
So whether your company is small or large, virtually any type of retail, wholesale, manufacturing, internet, service, distributor or direct sales business will benefit from
our incentive travel programs.
Why use incentives?
Look at these compelling reasons why you should consider using incentives in your business:
Knowledgeable and attentive employees account for 80% of the reasons consumers feel satisfied, according to a PNC Bank Corp. survey.
(Copyright IPC)‘Reward and retention efforts can produce multi-million dollar returns.’ That’s what Andersen Consulting found in a survey of about 500 executives at more than 250 companies. The study revealed that programs to reward leading sales, marketing, and customer service people can give a $40 million lift to a business’s bottom line.
(Copyright IMA)
Loyal customers and productive employees are the basis of a successful business. But to retain and motivate people can be a difficult challenge. Yet with a tool that will make them feel a significant part of your company's success, it'll be an easier task. Vacation and travel incentives, a proven motivator, will achieve this purpose.
Today’s competitive marketplace demands a new breed of incentive programs. Several companies have already learned that standard incentives of years ago just don’t cut it with the customers as well as the workers of the new economy. Your incentives have to appeal to your clients’ and employees’ wants or desires in order to measure up.
VacationandTravelDeals.com offers incentive programs that were designed to evoke an emotional response and motivates people to take a positive action. With our travel incentive programs, everyone wins. Your sales people will close more sales, your clients will enjoy an exciting vacation experience and your business will increase its profits.
According to the result of an email survey conducted by CMI, 58% say travel is more effective than cash or merchandise. Survey respondents consider travel to be the most effective reward.
(Incentive Travel Fact Book)“ Cash bonuses are necessary but travel is a higher reward,” says Verizon’s Porterfield.
Additionally, in a recent survey of American workers, 85% said they were motivated by vacation travel incentives.
On a 1999 Incentive Survey of Buying Practices conducted by the Incentive Federation, survey respondents believe that travel and merchandise awards are remembered longer than cash payments. Specifically, 69% strongly agree with this statement. (Copyright IPC)
Porterfield added, “ When people spend their money, it’s gone. But the recognition that comes from our travel incentives lives on.”
USA Today, on their recent survey, stated that “93% preferred travel over other incentives.” This is because vacation travel is something that some or most people would not be able to get for themselves.
Another question asked on the Wirthlin Worldwide Research 1999 survey was “Suppose your employer wanted to reward your work performance. What would you find most rewarding?”
88% - indicated a trip they plan and take with a companion to the destination of their choice
5% - indicated a trip planned for them and a companion of choice with their co-workers
5% - indicated a trip planned just for them and their co-workers
A more exciting and memorable program can be built with travel than you can with cash.
According to the 1997 Incentive Travel Facts survey, travel incentives increase sales by an average of 15%. In addition, half of the respondents reported that travel incentives meet 75% - 99% of their objectives. (Incentive Magazine)
In a May 1998 Promo Magazine special report, it was noted that LifeUSA attracted new agents and sent sales soaring by abandoning its annual cash incentive program for a more inclusive campaign that gave out merchandise and travel. By the program’s conclusion, policy enrollments exceeded LifeUSA’s initial goal by 700%. There were 10,000 certificates issued and were more than twice what company has planned for. (Copyright IMA)
A small retail store in Maryland, Target Appliance, used travel incentives. “ We introduced our first travel incentive for sales employees five years ago,” says President Daryl Gamerman, “and since then we’ve only lost staff due to retirement. I don’t ever have a problem with our sales people not working hard or volunteering for extra work, because they know it will help qualify them for a great trip.
The Frequent Builders Program at Garco Building Systems offered travel awards to individuals. Since launching the program give years ago, Garco has experienced a 15 to 25% growth rate, compared to an industry standard of 2-3%. In 2000, the company grew a robust 37%. While it’s impossible to measure precisely the role that the Frequent Builders Program played, “there is no doubt in mind that it helps to build customer loyalty,” says Loomis. (Incentive Travel Factbook)
